The ePrivacy Directive protects privacy in electronic communications, governing cookies, marketing emails, and confidentiality of communications.
The ePrivacy Directive applies to all organizations operating in the EU that process electronic communications.
Core obligations for complying with the ePrivacy Directive
Obtain informed consent before placing non-essential cookies on user devices.
Get opt-in consent before sending marketing communications via email or SMS.
Ensure confidentiality of electronic communications and related traffic data.
Allow users to prevent display of their calling line identification.
Maintain and respect national opt-out registers for marketing calls.
Provide clear, comprehensive information about data collection practices.
Different types of cookies have different consent requirements under ePrivacy.
Essential for website functionality (session, security, load balancing)
Track user behavior and website usage for improvement purposes
Track users across websites for personalized advertising
Remember user settings and preferences for better experience
Ensure your communication tools and analytics respect user privacy.
Ensure your electronic communications respect user privacy and comply with EU law.